Market Leader at a glance
With Market Leader, students develop the practical skills they’ll need to work effectively in the business world. Having a good command of English will increase their chances of succeeding in their chosen field.
- Market Leader is based on the principle that students should deal with as much authentic content as their language allows. It has been designed to bring the real word of international business into your language classroom.
- Clear structure, easy-to-use material, strong focus on business skills.
- Authentic reading texts and challenging content (from the?Financial Times)
- Authentic recordings and relevant listening practice (recorded transcripts from business leaders worldwide).
- Stress on communication skills for key business areas, such as presentations, negotiations, meetings, etc.
- Case-study commentaries at the end of each chapter with expert views on each case.
- Working across cultures?sections to develop students’ intercultural awareness.